👋🏽 Hey there! I’m

Daniela Surra

I’m a UX Designer who crafts web and mobile products that help you meet your business goals.

  • “Daniela is one of my favorite vendors I have ever worked with in my 25 years of work.”

    - Kristin Haffert, CEO of Mine The Gap

  • “(Daniela) has helped our organization in several instances where turnaround time and accuracy were paramount.”

    - Gina Fascilla, Director of Operations at Corporate Directors Forum

  • “Daniela's commitment to collaboration and user-centered design made her an invaluable member of our team.”

    Michelle De Leon, UX Designer

My Work 🖥️

UX Design | UX Research | Product Strategy | Graphic Design | Brand Identity

Customizable Onboarding Checklist

Redesigned a customizable onboarding feature of an enterprise level SaaS for both internal company use, and external customer use.

UX Design | Design Systems | SaaS | B2B

Golf Networking Membership Platform

Conducted UX research for a golf networking platform to uncover why membership conversions remained low despite high traffic. I identified key usability barriers—trust issues, unclear pricing, and confusing navigation—and provided actionable recommendations to improve transparency and drive sign-ups.

UX Research | User Interviews | Website Audit

DEI Consultancy Site and Store

Redesigned DEI Consultancy site to drive sales and begin selling the company’s first digital products. I restructured the site to better educate MTG’s audience on their work, strategically funnel potential customers, and created an online store.

UX Design | Content Design | E-Commerce

Improving Homeless Shelters in San Diego, CA

Conducting user research and running design think workshops to create evidence-based solutions for preventing homelessness, lowering recidivism, and improving shelter conditions and effectiveness using community as a tool.

UX Research | Service Design | Graphic Design

Recruitment Marketing Rebrand

Created website graphics and social media and marketing templates during company rebrand. Assisted in establishing the style guide in terms of brand personality and visual elements featured throughout company’s web presence.

Graphic Design | Branding | CMS

The Archives