👋🏽 Hey there! I’m
Daniela Surra
I’m a UX Designer who crafts web and mobile products that help you meet your business goals.
My Work 🖥️
UX Design | UX Research | Product Strategy | Graphic Design | Brand Identity
Customizable Onboarding Checklist
Redesigned a customizable onboarding feature of an enterprise level SaaS for both internal company use, and external customer use.
UX Design | Design Systems | SaaS | B2B
Golf Networking Membership Platform
Conducted UX research for a golf networking platform to uncover why membership conversions remained low despite high traffic. I identified key usability barriers—trust issues, unclear pricing, and confusing navigation—and provided actionable recommendations to improve transparency and drive sign-ups.
UX Research | User Interviews | Website Audit
DEI Consultancy Site and Store
Redesigned DEI Consultancy site to drive sales and begin selling the company’s first digital products. I restructured the site to better educate MTG’s audience on their work, strategically funnel potential customers, and created an online store.
UX Design | Content Design | E-Commerce
Improving Homeless Shelters in San Diego, CA
Conducting user research and running design think workshops to create evidence-based solutions for preventing homelessness, lowering recidivism, and improving shelter conditions and effectiveness using community as a tool.
UX Research | Service Design | Graphic Design
Recruitment Marketing Rebrand
Created website graphics and social media and marketing templates during company rebrand. Assisted in establishing the style guide in terms of brand personality and visual elements featured throughout company’s web presence.
Graphic Design | Branding | CMS